15 secrets and tips to set you up for massive freelance success
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If you’re considering a freelancing career, congratulations! Working for yourself can be highly rewarding and more importantly, a great way to grow. I’ve learned a lot working in full-time roles, but I learned a whole different set of skills working for myself. It gives you a unique perspective that you can’t find in full-time employment.
I freelanced for different startups in New York City for almost six years as a UX Designer. It was a great time to freelance; the tech scene was bubbling up and didn’t stop. I loved it. There are pros and cons to both freelancing and working full-time. What you really need to figure out is if freelancing is
Here, I’ll share some tips to help you before and after you start freelancing.
Feel free to tweet to me with any questions or leave a comment.
— BEFORE YOU START FREELANCING
Think about the right time to transition
Knowing when to quit your job to begin a full-time freelance career can be difficult. When I made the move, I transitioned out of a full-time job at a financial technology company. The timing worked for a few key reasons:
I had work lined up. I had been moonlighting for a while and had a handful of clients. I lined up work before quitting my job, which gave me some stability.
I had a cushion. I had some savings so I knew that if I weren’t making money right away or all the time, I would be OK.
I was confident in my skillset. Even though I still had more to learn, I knew my skills were good enough; I could run my own projects.
There was market demand. It was easy to see that my skill was in demand, which gave me confidence that I could find freelance projects.
If you’ll have no problem getting a full-time job again, giving freelance a chance is less risky as you can always go back to working full-time.
If you aren’t confident in at least three of these points, it might not be the right time for you.
Being successful at freelancing has a lot to do with the setup. I tried (and failed) once before being successful because I didn’t meet a few of these criteria.
Work out the logistics
There’s a handful of fairly mundane but super important things that you need to do when you freelance: Things like project tracking, pricing, invoicing, and contract and proposal writing, to name a few. Work out the logistics ahead of time so you’re not scrambling to do so on the spot.
Know how you will manage projects, keep track of your time and invoice. Get a basic working contract together to protect yourself and start to think about what a proposal that you write for a project might look like.
When it comes to pricing — don’t be afraid to charge what you’re worth or cost based on the value you’re delivering. Clients usually have a harder time with a price before they work with you as you haven’t established trust yet. If you do great work and the client is happy, the price will be less of an issue.
If you’ve never written a contract before, that’s OK. Find examples — it’s easier than starting from scratch! Here are some services that can help:
Don’t forget: when you are self-employed, you must buy your health insurance (in the United States at least). Check out what The Freelancer’s Union has to offer. freelancersunion.org/health
Go deeper into pricing
Pricing technically falls into the logistics category, but it’s worth calling it out separately as it’s a tricky topic to get right. There are different ways to price, the two main types are hourly and per project.
I always try to avoid hourly rates or billing as it’s too granular. Granular in that, it’s very easy for money and pricing to become a target when it’s broken down on an hourly level.
There is more opportunity for the client to nitpick and make comparisons about the work and the time it’s taken to create. It also opens the door to the client micromanaging the project to “save money,” all the while making it harder for you to do your job and good work!
The reality is, when you are making, there’s a lot of work that happens behind the scenes that clients don’t necessarily see. All the brainstorming and internal rounds of design you did, or the drafts of copywriting, before having work to present.
My preference has always been never to reveal an hourly rate but to work on a project rate instead. Project-based pricing means looking at the project as a whole, scoping it — usually with the client — and then putting a price and timeline on it. In this scenario, you and the client are looking at the overall value that is being delivered instead of an hourly, line-by-line setup.
There are times when I’ve agreed to an hourly rate, however. Hourly arrangements can be an excellent way to supplement the income from larger projects. I’ve worked with clients who needed design support on a weekly or monthly basis and usually in these situations, the client has an understanding of the hourly rate. Or at least the overall time you might spend in a week or month and the price, which is easily broken down into an hourly rate.
Hourly rates can also make sense in cases where you may be needed intermittently after completing a project. For example, you might design something, then make yourself available on an hourly rate basis for implementation issues or questions.
If you’re a designer, you should work out your design process before freelancing. That’s not to say that your method is the same for every project. You’ll encounter different scenarios and clients will have varying needs, but you should generally know and be able to articulate your process.
The same applies if you’re a writer or a developer and so on. Clients will want to know what it’s like to work with you and what they can expect. Be transparent and document it somewhere. Share it with potential clients either on your Website or in a nicely designed PDF.
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